Growth & Marketing
October 25, 2020
January 12, 2021
Growth & Marketing
October 25, 2020
January 12, 2021
In previous blog posts, we have analyzed different onboarding flows that combine general best practices and tackle individual needs. Today, we want to offer you a list of not-so-well-known tips to achieve the perfect signup for your business. We have extracted the best practices of the best onboarding flows, so you can get inspired with not-obvious tips! Check them out!
We can’t stress this enough – a dynamic and personalized form is key to improving your conversion rates. Plus, this practice is actually easy to implement, and you can build complex and dynamic flows without having to code.
With a dynamic form, you can personalize the behaviour of your form, skip steps, and adapt the questions based on the form’s input. Plus, you can also trigger different actions -executed in the background- based on the form’s input. For instance, you can integrate your form with third-party tools and chain different actions based on your own business rules.
Dynamic forms allow you to personalize user experience to the fullest. Users will fill in the itinerary that suits them the most, which reduces friction and helps you reach your objectives faster.
In general terms, shorter signup forms is synonymous with a good user experience. But on the other hand, getting to know your customers is crucial for long-term strategies. Finding the balance between a short onboarding and an efficient user’s database is possible, if you implement data enrichment strategies.
If you still need to ask questions, remember to organize them correctly with a good multi-step form. A well-structured onboarding will ease the process for your users and will help them reach the final submit button.
It is rare to find a good, rich onboarding experience in just a single-step form. As we stated before, shorter signup forms usually work better, because of being such a tedious process for online users. Still, it is often implausible or counterproductive to gather it all in just one step.
If this is your business’ case too, you don’t have to worry, for multi-step forms have been proved to be equally effective — if they are well thought.
Some of the general tips for a good signup form must be applied here too — keep it short, organize questions logically and don’t ask unnecessary questions. As simple as it can get!
In Arengu, we often talk about the importance of verification, to reinforce the security of your user acquisition system, avoid fraud, and get real users. Typically, onboarding flows include email verification, to ensure the email entered actually belongs to the person submitting the form. Still, this is not the only type of verification, and you should carefully choose which one to use.
Other types of verification include SMS verification, IP matching, IP reliability, or identity proof, among others. Analyzing the pains and needs of your onboarding process will help you define what kind of verification you need.
Additionally, you can implement email verification with one-time passwords or magic links, both as a single verification factor or as a multi-factor verification strategy.
This simple and yet underused concept is key to favor user activation after signup. Signing in in a new platform is considered a stressful practice, and takes precious time out of your users. Still, most onboarding flows require logging in right after the user entered their email and password.
Imagine you’re registering in a new platform: you fill in a form with email and password. Then, you email needs to be verified, so you switch places to your inbox to verify your email address. Right after this, your redirected to an additional form, where you need to enter your email and password, once again! Sounds familiar? Standing for simplicity and rapidity favors the relationship between your users and your platform, so we recommend you skip this unnecessary step.
Today, it is frequent to find many different ways of singing up in a new platform. While entering an email address and a password is the most frequently used method, it is not the only one. Social media signups represent an important number of registered users, due to the simplicity of the process. Some types of business can require entering a phone number instead of (or additional to) the email address.
If your business allows it, we recommend giving the gift of choice. Without overwhelming your users, displaying different choices to sign up can greatly help your numbers. If you opt for this, pay special attention to the design of your form. Displaying too many options, can be confusing — clearly state that the different systems are options, otherwise this practice can be counterproductive.
In most cases, onboarding users doesn't end at getting an account created. Setting an email and password is the first step and first contact between your users and your product, but getting them started is equally important.
If your users are already halfway there, why not take the chance to activate them? Strategies for user activation right after sign up highly depend on the type of platform you’re running, but we can define some general actions to get them started. Many onboarding flows include a specific last step that requires users to start a project right away. This simple action may ensure users get to know your tool and start playing around with it.
Other user activation methods include sending user journey emails based on the user activity, or specific tutorials or help guides, simply by adding integrations and automations.
Does your onboarding include all of these practices? If you’re missing one, go ahead and try Arengu for free! You’ll discover how easy it is to implement any of them, without having to code and just in a few minutes!
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