Growth & Marketing

October 25, 2020

August 5, 2021

The toolkit for identity verification and fraud prevention

Table of contents

Adding security layers to your user acquisition forms or to your payment forms is the best way to ensure a safe user experience. But there are many different malicious attacks to prevent — identity theft, automated attacks, password database leaks, account takeovers, fraud… 

With so many open fronts, it may seem difficult to safeguard your forms, but we’ve got you covered. We’ve come up with the ultimate security toolkit in order to tackle all these issues and offer the most secure experience to your users.

Online identity verification

Verifying the identity of users before granting access to certain actions is key to prevent account takeovers (ATOs), fraud, identity theft, and many more. 

ALiCE biometrics

ALiCE is a SaaS that verifies user identity to streamline your onboarding processes and that complies with know-your-client systems (KYC) and anti-money laundering (AML). It allows automatic verification by uploading selfies and government-issued documents. 

Why we love it

  • Automatic fraud detection. This system helps you detect fraud and automatically block it from your database. A great way to ensure the truthfulness of your users’ identity and guarantee they have a safe user experience.
  • Meets global standards. ALiCE complies with anti-money laundering (AML) or know-your-client (KYC) requirements, both standards being frequent in certain sectors, such as finance and banking. 
  • Cleaner users database. Using ALiCE is a way of ensuring that your conversion rates get higher. Keeping a database with only real and qualified users will help you see your numbers more clearly and start tackling more important issues. They take care of the rest for you. 


Passbase allows you to combine different user authentication methods to build a user verification flow that totally meets your needs. You can choose from a wide variety of methods, such as facial recognition, ID verification, age verification, liveness detection, and much more.

Why we love it

  • Fully customizable. Passbase offers every solution you need in order to detect the truthfulness of your users. The great thing is you can combine them all in order to tackle your business’ specific needs. We’re always for personalizing your flows — every business is different and so are the issues they need to face!
  • Meets global standards. If you need to comply with anti-money laundering (AML) or know-your-client (KYC) requirements, this tool is suitable for you too.
  • Fraud proof database. With the possibility of using so many different verification systems, it is nearly impossible that a fraudulent attack reaches your business. Of course, keeping a clean users database helps you analyze your numbers more clearly and your conversion rates will be positively affected by this. 

Identity management

In order to protect your users from identity theft and manage online authentication, you need a great identity provider solution. These are some of the most celebrated identity providers in the market. 


Okta Identity Management is one of the most popular and respected authentication managers in the market. Okta can connect seamlessly with any application or program you need, in an easy and relatively fast way. 

Why we love it

  • Great support. Customers agree that support is one of the best features to be found in Okta. They offer a great deal of online resources, plus a support system based on your subscription plan.
  • Wide variety of auth solutions. Multi-factor authentication, geolocation, passwordless, single sign on, and so much more. Okta Identity Management features every service needed in an auth solution.


Another great auth solution that covers a wide range of features, is cloud based and offers different subscription options for different customers, including a free plan. Auth0 is presented as an universal authentication solution, allowing different authentication features for every stack technology. 

Why we love it

  • SDKs. No matter what technology you’re using, Auth0’s SDKs allow integration with every language and stack.
  • Wide variety of auth solutions. Auth0 also allows implementation of different auth methods, such as multi-factor authentication, social login, and single sign on, just to name a few. 
  • Great documentation. Auth0 offers a deep and wide documentation about its product, highly appreciated for a smooth setup.
  • Extensible and scalable. Auth0 allows full customization of the whole authorization process, in order to always be up-to-date with new policies, platforms, integrations, and so on. 

Risk detection 

Analyzing your flows to detect vulnerabilities is advisable to know when to implement additional security measures. Multi-factor verification is very effective in terms of security, but it can hurt the user experience. That is why we recommend applying it only when a risk is detected or to safeguard sensitive actions. 

These companies can help you detect risk in order to implement additional security measures, like risk-based multi-factor verification.

Opticks Security

IP scoring can be checked and used to determine if the source is suspicious or not. Among many other features, Opticks Security scans IP and offers a risk scoring from the user who is trying to access your site or execute an action. With the result of the IP risk, you can allow access or trigger additional authentication methods in order to safeguard the entrance.

Why we love it

  • UX friendly. Executing actions in the background such as IP detection doesn’t add any friction to the user. Additional security measures can be implemented only when a risky IP is detected, hence the user experience will be intact and only modified when necessary.
  • Effective against fraud. IP scoring is a great way to detect and block certain users and keep them away from your databases. Plus, it filters and blacklists malicious IPs automatically, which will save your team a lot of time. 

IP Quality Score

IP Quality Score is another great tool to tackle many different types of fraud. With this service, you can detect practically any type of fraudulent action online — VPN detection, affiliate fraud, dark web monitoring, disposable emails, and so on and so forth. With it, you can tackle fraud by using proxy detection, email verification or even device fingerprinting. 

Why we love it

  • UX friendly. With this tool, you can execute different types of scanning and detect risks without bothering your users. A great way to ensure security without hurting user experience or adding friction to your flows.
  • Fraud proof. IP Quality Score covers much more than its name suggests. With it, you can tackle practically any fraudulent activity in your business, and combine all the necessary actions. Its versatility is probably its best benefit. 

Bot and spam detection

Did you know that more than half of internet traffic comes from automated sources, according to WebARX? Considering this huge number, it doesn’t come as a surprise that tackling automated attacks is one of the main concerns when it comes to online security. 

Blocking access to bots, spam accounts or automated malicious actions can be tackled with tools that differentiate human behavior from bot behavior. These are just some of them. 


reCaptcha is a free security service by Google. This identification method identifies bots and automated signup or login attempts by telling machines and humans apart. The system is similar to CAPTCHAs, with the difference that reCaptchas only require one click from the user. 

Why we love it

  • User friendly. reCaptchas only require checking a box to determine if the user is a machine or a human being. One-click solutions that don’t bother users will always be our favorite. 
  • Effective against machine attacks. Since machine attacks are so frequent in signup and login forms, we’re for tools that easily tell bots and humans apart. These are effective against a broad range of attacks — ATO, money transfers, false posts, etc.
  • Free and familiar. Being a free tool, many companies opt for this system to tackle their automated attacks. Plus, since it is widely spread it also has become a familiar verification system for most users.


hCaptcha is a type of CAPTCHA that is also meant to detect and block bots. In this case, a wider variety of methods are used to tell humans and bots apart. Depending on your business needs, you can implement easy questions, categorization, image detection, and more. 

Why we love it

  • Specific service. Since it offers more methods in order to tell humans and bots apart, hCaptchas can be more effective to target specific automated issues. If the box checking option is not enough for your business, give it a try. 
  • Freemium model. hCaptchas are also an accessible option, since they offer certain features for free. If you’re interested in going beyond, you can always choose an enterprise plan.
  • An alternative to Google. If you’re uncomfortable with Google’s product and don’t want your users to train on its machine learning, hCaptcha claims to turn this model around. 

There are tons of different malicious actions that can affect your business. The great news is there are also many different services you can integrate into your forms in order to tackle each of them. The main point is you identify your business vulnerabilities and act accordingly

With Arengu, you can easily integrate any third party tool in order to streamline your registration and payment forms. With a low-code editor, you will be able to create visual flows and add personalized actions that meet exactly your business needs. 

If you want to try any of these tools to safeguard your onboarding flows, try integrating them with your Arengu forms. It takes no code and no time! Try it for free or schedule a demo with our product specialist to learn in depth everything you can do with Arengu.

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