Growth & Marketing
November 11, 2020
March 12, 2019
Growth & Marketing
November 11, 2020
March 12, 2019
You already know how important the SEO of your site is. Of course, apart from links, rankings and preventive efforts to avoid Google pets, great user experience is a must. And you’re committed to do whatever it takes to improve it. Does your form have a CAPTCHA?
If your answer is yes, maybe you aren’t taking care of your users the way they deserve. Actually, CAPTCHAs might be killing your conversion rate. Would you like to know why? Read on to know the main reasons why and some alternatives to a CAPTCHA.
Picture it. You’ve designed the perfect form: with the right number of fields, integrations, and a great UX. You’ve thought about every single detail. And you don’t want any spam in return. Only humans can use your form. So you add that element destined to prevent robots: CAPTCHA (Completely Automated Public Turing Test to tell Computers and Humans Apart). Have you ever thought about how humans react to it? We hate it! They are usually responsible for the give-up rate of your form. And there are many reasons why…
CAPTCHAs' main mission is to prevent spam. So they use tests that are difficult to complete for robots. But they are also complicated for humans. They usually ask annoying questions, e.g. “Are you a robot?”. Or they ask users to type a text based on a crazy image where characters are mixed. What about audios? This option might be even crazier. It’s too hard to understand what they say. Why do users give up on your form when you have a CAPTCHA? In short, there are many reasons why:
Some websites and companies even use CAPTCHA to push an advert to the users. Sometimes they just present an image or a video and they ask to type a sentence related to it.
Other times, they proceed with a video. They can have a specific purpose, e.g., copying a descriptive sentence into a box below, or they must watch it for a certain amount of time before continuing. Guess what? Users hate it. And your technological barrier is terrifying them, so they are running away. Is this a fair price to pay in order to avoid a few items of spam? Think about it carefully.
Okay. Certainly, CAPTCHA disrupts the user experience and hurts your conversion rate. But you don’t want to choose between your conversion rate and spambots. What can you do then? Try alternatives
Arengu forms are captcha-less and they help you to prevent more than 95% of spambots. Our technology injects the form in JavaScript at the moment the page is loading instead of putting directly in the HTML code of the page. Most of the spambots aren’t able to process JavaScript because it’s more difficult.
Plus, you can integrate your Arengu forms with other services, and add sophisticated logic to them: magic links, one-time passwords, automatic email verification... Try them now for free and find out all you can do with Arengu!
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