Case studies

A product recomendation wizard that increased conversion rates by +20%

About Frankie The King

Approximately 30% of dogs have obesity in Spain and this is one of the problems this subscription ecommerce want to solve.

Cooked with fresh and natural ingredients, and after designing a nutritional plan, they send natural food for dogs directly to your home on a regular basis, so that it is always in optimal consumption condition.

They also provide veterinary nutritional assistance. Whenever you need it, you will have a 'Dogtor' at your disposal, without leaving home.

The challenge

Improving the hot spot of their conversion funnel

In this case, the subscription form is the hot spot of the conversion funnel: users input the characteristics of their pets and real-time calculations on the product and cost of the subscription should be done as quickly as possible to be displayed on the next steps of the form.

After trying different WordPress plugins, the team was still unhappy with its performance, which was taking too long to calculate and show the pricing. Looking again for new tools, they found and gave Arengu a chance.

“Arengu gives us a lot of flexibility to build custom flows for our users (and dogs :P). For us, it’s critical to build subscription wizards with custom logic and connect them to our systems.”
Javier Estévez
CEO, Frankie The King

The solution

Custom conditional logic and quick API queries

To solve this challenge, we have built a multi-step form with conditional logic to make the form steps vary depending on user responses. We have also set up HTTP Request actions to connect with their API, make the proper calculations and display the result in the form without compromising loading times.

The visual editor allowed us to develop these functionalities in no time and, in addition, to secure their login processes using multi-factor authentication.

The result? A big improvement in the UX of their clients and their technical team when setting up the funnel, a big reduction in loading time between steps with real-time calculations, plus a 20% increase in form conversion.

Getting started with Arengu

Arengu allows you to build all your user flows connected to your current stack, and avoids coding all the UI, complex integrations, validations or logic from scratch. Try it for free and start building faster and scaling your application needs as they grow.