Scaling 1:1 ad-to-page matching to increase 37% conversion rates and reduce ad costs

Any user registration form must be as short as possible to ensure good user experience. Still, some extra security features must be added in order to avoid fraud and keep a clean user database. 

In Privalia’s case, it was necessary to implement a short and easy signup process that allowed a greater number of users to register. But it was also needed to add a verification system to prevent the overuse of certain offers. Fraudulent accounts needed to be avoided from entering the database.

Apart from a great signup experience and verification, Privalia needed to be able to launch pay-per-click pages massively. With them, they would be able to reach way more customers and segment their audience wisely. The challenge laid in saving manual work and time resources that were wasted in launching these product-based pages.

To ensure a good deal of registration rates, Privalia created an easy-to-implement social login form. This way, users could register or log in with just one click. Plus, this system implies email or phone verification, since the user’s data is already verified in the social media platform. Thanks to this, Privalia has now +25% signups and +32% logged in sessions.

A multi-factor verification system (MFA) was also added to access certain offers. The use of one-time passwords (OTPs) enabled Privalia to make sure the identity of their users was truthful. By sending an OTP to the users’ email, email verification was ensured. Privalia reduced this type of fraud in 90% — an exceptional percentage that ensures the acquisition of real and qualified users.

Lastly, Privalia automated the launching of their product-based landing pages. They were used for pay-per-click (PPC) strategies, so a bigger amount of them ensures a greater and more segmented audience. Landing page automation helped reduce acquisition costs in 20%, thanks to segmentation.