To ensure a good deal of registration rates, Privalia created an easy-to-implement social login form. This way, users could register or log in with just one click. Plus, this system implies email or phone verification, since the user’s data is already verified in the social media platform. Thanks to this, Privalia has now + 25 % signups and + 32 % logged in sessions.
A multi-factor verification system (MFA) was also added to access certain offers. The use of one-time passwords (OTPs) enabled Privalia to make sure the identity of their users was truthful. By sending an OTP to the users’ email, email verification was ensured. Privalia reduced this type of fraud in 90 % — an exceptional percentage that ensures the acquisition of real and qualified users.
Lastly, Privalia automated the launching of their product-based landing pages. These pages were used for pay-per-click (PPC) strategies, so a bigger amount of them ensures a greater and more segmented audience. Landing page automation helped reduce acquisition costs in 20 %, thanks to segmentation.