Qatium’s marketing team wanted to collect users’ information in the signup flow to personalize their onboarding experience, and trigger different automations with their marketing stack. As they were using Auth0, as an identity provider, their previous signup flow relied on their engineering team, so any changes that they wanted to make took several weeks to be done and deployed.
They didn’t want to waste engineering resources on these implementations, so they were looking for a platform that could connect Auth0 with their marketing stack. They were looking for something that gave them the flexibility to modify things fast and without depending on engineering resources.
Key points of the challenge:
- Qatium uses Auth0 Universal Login experience.
- The new flow needs to connect Auth0 with their marketing stack.
- Easy to modify without depending on the dev team.
- Embedded into their platform to look like a native experience.