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A passwordless form is a kind of form that doesn’t require users to introduce a password to log in or sign up. Instead, these forms include other types of authentication. In other words, passwordless authentication is any method that verifies a user without a password. Some examples of passwordless authentication include OTPs or magic links, among others.
A magic link is one kind of passwordless authentication method. A magic link is a URL that contains an authentication token and it is sent to the user’s email or phone, so your users are automatically signed up or logged in and redirected to a certain site once they click the magic link. Instead of entering a password, your users will get an email or SMS with this magic link. This eases the process both for your users and your business.
Passwordless authentication encloses any method to verify users without having to use passwords. Instead of using a password, other types of authentication have to be implemented. Magic links and one-time passwords are some of the most popular methods:
Magic links: Once the user submits their email in a form, an authentication token is created and stored. Afterwards, a URL containing the authentication token is sent to the user’s email or phone. This way, once the user clicks the URL, they will be automatically verified. You can also parameterize the URL to redirect the user to a certain site or to automatically log users in.
One-time passwords: OTPs are created with aleatory characters or numbers. The resulting code is associated with a reference — this may be the user’s email or phone. This code is sent to the user’s email or phone, so once they enter it, they will be automatically verified. After the code is used, it won’t be valid for that reference anymore.
As account creation tends to increase in our daily lives, it gets harder and harder for users to remember all their passwords. This leads people to use predictable passwords or even to use the same passwords for all their different accounts.
On the other side, passwordless forms help you get rid of security vulnerabilities that may damage your business, such as password database leaks.
Passwordless authentication is an emerging option for many businesses. This type of authentication offers many benefits — both for users and for businesses. These are some of the benefits of implementing passwordless forms or passwordless authentication!
Less friction: Aren’t you tired of setting yet another password for another account? Breaking news: so are your users! Keeping passwords up to date is becoming a difficult task, given the increasing number of user accounts per person. A form that doesn’t require setting a password may increase your conversion rates.
More security: Passwords are becoming a thing of the past, partly because they aren’t the best option when it comes to security. Users tend to set predictable passwords or to use the same ones for different accounts, resulting in security breaches.
Users authentication: Passwordless authentication allows to authenticate your leads or users, blocking bots or spam accounts.
Reduce costs: According to Forrester Research, large companies may save up to 1 million dollars a year on password reset.
Sure! Passwordless forms are an excellent way to onboard users without any friction. The authentication factor in a passwordless form may be an OTP (among others). Sending an OTP to the user's email or phone number ensures a reliable degree of security, plus identity verification.