Enriching your users database is a common goal for most companies. It helps improve user experience, increase sales, and even refine your brand image. Obtaining advantageous information is crucial, but the way you do it matters as well. Opt for a sophisticated method that is friendly, transparent and beneficial to your users. By splitting your questions into several, shorter forms, you’ll obtain more and better data. Plus, you can also use this technique to update privacy or legal terms.