Progressive profiling

Collect users' data at the right time with progressive profiling

Complete your users profile or update existing information by dynamically adding a new step in your login process.


Try a progressive profiling demo

This working demo has logic to complete users' profile on first login

✉️ Email details

This first step verifies if the email domain has a valid MX record, if it's valid, it checks if it's a free email provider (eg. or a company domain. If the user provides a free email provider, it continues to a second step to ask for company details, otherwise, it directly submits the form.

Try this form using a non existing email domain, a free email provider (eg. or a company email domain.

What our clients say

"With Arengu, we are able to easily experiment and test our sign up flow, by separating it from our core platform. At the same time, the flow has become more robust when it comes to eliminate errors."
Peter Hanekamp
CEO, Taiga
"Arengu is a key part of our acquisition strategy to build personalized sign-up pages at scale. They are a flexible and easy-to-use solution to achieve our business goals."
Tahís Gómez
Acquisition Marketing, Privalia
"Thanks to Arengu we've been able to improve our customer registration experience, increasing the conversion rates by 30%. All in a quick and easy way."
Rafa Rovira
Digital Marketing Manager, Khama
"Arengu is a quick, trustworthy and flexible solution that allowed us to launch faster in new international markets and keep our focus in our core platform."
Borja Maceira
CTO, Opositatest

Why use progressive profiling with Arengu?

Qualified users and up-to-date database

Enriching your users database is a common goal for most companies. It helps improve user experience, increase sales, and even refine your brand image. Obtaining advantageous information is crucial, but the way you do it matters as well. Opt for a sophisticated method that is friendly, transparent and beneficial to your users. By splitting your questions into several, shorter forms, you’ll obtain more and better data. Plus, you can also use this technique to update privacy or legal terms.

A win-win enriching process

Form filling is an exhausting practice for most users. While filling certain form fields are mandatory and unavoidable, there are ways to ask questions without creating stress on users. Avoid hurting user experience and improve your submission rates by leaving certain questions for a more appropriate moment. Present additional form questions in different moments allows you to present shorter registration forms, to keep your users happy and to get useful data. A win-win process both for companies and users!

Personalized and dynamic flows

Create your own flows to ask useful questions. With Arengu, you can personalize the entire flow to your needs, choose which moments are best to ask certain questions, edit your forms easily and avoid asking questions whose answers you already know. Add conditional logic, jump to certain form steps, and create your own rules to trigger additional forms. Arengu’s features for a sophisticated UX and edit or escale your forms easily and without coding.

Powerful alone. Better together.

All-in-one solution to build, automate and scale your signup flows.


Drag & drop form builder

Easily create your custom form with our drag & drop builder. Add multiple steps, require payment details, add custom server-side logic... without writing a single line of code.

  • Forms with Flows

  • Approval workflows

  • Multi-step forms fields

  • Payment fields

Learn about Forms


Visual flow editor

Easily build server-side logic that can be used in your forms or as a standalone product. Create custom validations, integrate with other APIs or automate tasks without coding.

  • Validation flows

  • Eliminate maintenance costs.

  • Easy to integrate with your stack.

Learn about Flows


Hosted static pages

Maximize your conversion rates building dedicated static pages at scale with message-matched content and get the best results for your ad campaigns.

  • Simple HTML templates

  • Automated pages from a .CSV file

  • HTTPS & CDN-hosted assets

  • Mustache template tags

Learn about Pages

Other popular use cases

Use ready-made templates to build complex use cases in minutes. Or build yours from scratch for a completely custom experience.

Developer friendly

Save development time, embed anywhere with a line of code.

Stack agnostic

Embed it, with a simple line of code, in most popular CMS platforms, landing page builders and development frameworks.

Integrations with any API

Quick integration with almost every API and common ID providers (Auth0, Okta...), adding flexibility to forms and logics.

Save time and resources

We help teams with repetitive and complex actions, building - easy to edit, maintain and scale - templates.

Frequently asked questions

What is progressive profiling?